When you plan, you assume

How to better understand our audience, in order to meet them where they are at

When we think about our approach to working with athletes and coaches, we tend to start with what we know, instead of what the teams may need. This is very common because it’s simpler to discuss focus or imagery and then how to apply it, then to dive into the audiences challenges and then create solutions. And in our minds, it make sense. This result…