The "Elevator Pitch"

What does it really mean?

What does an “elevator pitch” really mean?

How many AASP conferences or conversations have we had about the importance of an elevator pitch? You’ve got “30 seconds” to pitch somebody on what you do….go.

It may be time to reimagine the real purpose of it.

I don’t care you who you put on that hot seat. There isn’t one, single, elevator pitch I have ever he…