The CMPC Playbook

The CMPC Playbook

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The CMPC Playbook
The CMPC Playbook
Having a Niche Pt. 2

Having a Niche Pt. 2

Niche Audience to Niche Offerings

Russ Flaten, Ed.D., CMPC's avatar
Russ Flaten, Ed.D., CMPC
Sep 19, 2022
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The CMPC Playbook
The CMPC Playbook
Having a Niche Pt. 2
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You miss 100% of the shots you don’t take - Wayne Gretzky

I used this quote to open our first community newsletter. And I find myself coming back to it frequently. Our skillset is designed to be “general domain” skills - meaning we can apply them to virtually anyone and everything. This means we can literally help anyone, but at what cost? What kind …

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