The CMPC Playbook

The CMPC Playbook

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The CMPC Playbook
The CMPC Playbook
Having a niche audience

Having a niche audience

The impact on marketing and messaging

Russ Flaten, Ed.D., CMPC's avatar
Russ Flaten, Ed.D., CMPC
Feb 21, 2022
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The CMPC Playbook
The CMPC Playbook
Having a niche audience
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Is sport psychology a niche by itself or is there more to it?

The reason I ask this question is because of the impact on how we communicate with our audiences. We all see the social media uptick (Linkedin, TikTok, Instagram) with a ton of branding for different mental performance tips.

But what is the difference between that vs. having a niche audien…

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