Be Remarkable
Focus on building empathy with a smaller market and serve them incredibly well
QUOTE
Importance of experience and connection over pricing
Competing on price is a losing strategy. Instead, compete on uniqueness, customer experience, and emotional connection - Seth Godin
OBSERVATION
We treat our services like a race instead of focusing on value
After listening to a recent podcast with Seth Godin, it brough back a memory of when I was having a conversation about a year ago with a mentee in which we discussed competition. The reality is that we are not competing with each other. We are competing with sneakers. Are we providing them something more valuable than where there money currently goes? Not whether or not mental health or mental performance is important. However, that is the reality for most consultants. We spend too much time comparing ourselves to our colleagues and not enough time learning from the market (a.k.a - our intended audience). Resulting in increased difficulty, standing out.
Standing out is about finding a small, focused audience and being relentless in supporting that niche through shared values and empathetic support options. Getting better and better over time. Becoming remarkable is now possible.
ACTIONABLE IDEA
Focus on developing empathy with “a audience”
Since we are in a service industry, for most of us we have preferred audiences. So, let’s start here. It’s an impossible task to be an expert to every audience, so what are your opportunities to go from good to remarkable? Use the reflection questions below to get started:
Is it the content?
Is it the packaging/process around the delivery?
Do you need to scale back on the different groups you are supporting?
Use these questions as a place to start reflecting on your opportunities!
IMPORTANT UPDATES
The Mental Performance Institute is now up and running in the most literal since. If you or you know others that would find having more hands on support helpful, please spread the word. The link is below for details:
The Mental Performance Institute Membership
How does this impact things? Not at all. Weekly newsletter will continue, this is just an option for those who want more than what AASP provides us.
Thanks!
Russ
So very helpful! Thanks for sharing!